|
|
Marketing Strategy of Hotel Bítov
Růžičková, Žaneta ; Kočí, Alena (referee) ; Kočí, Alena (referee) ; Šimberová, Iveta (advisor)
My diploma thesis deals with the analysis of the current situation, and subsequently, the appropriate marketing strategy for Hotel Bítov in the vicinity of Vranov dam. The theoretical parts deals with the isme of using marketing tools in the field of hotel services. The practical parts consists of the inner and outer analysis of the hotel surroundings. The results are summed up in the scope of a SWOT analysis from which the final marketing strategy follows.
|
|
|
Strategic Analysis of Cheese Shops
Juříček, Alan ; Filípek, Ivan (referee) ; Kaňovská, Lucie (advisor)
This diplom thesis with title „Strategic analysis of cheese shops“ deals with an analysis of real company which offers foreign cheese and specialities. The theoretical part defines general metodology and tools of strategic management. The analythic part shows how these tools are implemented into this real company and provide us internal and external strategic analysis. On the base of these facts are suggested future steps to improve economical situation of that company.
|
|
|
Business Plan of Housing Construction.
Vlčková, Klára ; Ing.Vladimír Kuchař (referee) ; Kocmanová, Alena (advisor)
Bachelor’s thesis analyses problem connected with implementation of a housing construction as a business plan. It includes theoretical description of prospectus, appreciation of housing construction in The Czech Republic and analysis of general and professional entourage of a company. In the end, there is a proposal of realization prospectus in monitoring company and alternatives of financing this kind of project.
|
|
|
Business Plan
Hnátek, Robert ; Štefánek, Petr (referee) ; Vaškovičová, Jana (advisor)
This Master’s thesis "Business plan" deals with evaluation of the current situation of the selected company. On the based of various analyzes is prepared a business plan for the introduction of new products of foreign producers on the Czech market. This thesis consists of theoretical part, the analysis of problems and proposal of own solution.
|
|
|
The Business Plan Of The S4you Ltd. Company Foundation
Kesjárová, Lenka ; Šebek, Jiří (referee) ; Kocmanová, Alena (advisor)
In my Master’s thesis I am engaged in problems related to business plan proposals. The work analyses problems related to proposals of solutions for company extension in the field of service provision. On the basis of the analysis there have been processed the proposals of procedures, recommendations and measures suitable for supporting the company orientation in the market, strengthening its position in the market, increasing its market share as well as rendered service quality improvement and new clients obtaining. These suggestions and recommendations should be a guide – they should help a small company to develop and they should also lead to the company aims fulfilment.
|
|
|
Business Plan of Housing Construction.
Vlčková, Klára ; Ing.Vladimír Kuchař (referee) ; Kocmanová, Alena (advisor)
Bachelor’s thesis analyses problem connected with implementation of a housing construction as a business plan. It includes theoretical description of prospectus, appreciation of housing construction in The Czech Republic and analysis of general and professional entourage of a company. In the end, there is a proposal of realization prospectus in monitoring company and alternatives of financing this kind of project.
|
|
|
Strategic Analysis of Cheese Shops
Juříček, Alan ; Filípek, Ivan (referee) ; Kaňovská, Lucie (advisor)
This diplom thesis with title „Strategic analysis of cheese shops“ deals with an analysis of real company which offers foreign cheese and specialities. The theoretical part defines general metodology and tools of strategic management. The analythic part shows how these tools are implemented into this real company and provide us internal and external strategic analysis. On the base of these facts are suggested future steps to improve economical situation of that company.
|
|
|
Business Plan
Hnátek, Robert ; Štefánek, Petr (referee) ; Vaškovičová, Jana (advisor)
This Master’s thesis "Business plan" deals with evaluation of the current situation of the selected company. On the based of various analyzes is prepared a business plan for the introduction of new products of foreign producers on the Czech market. This thesis consists of theoretical part, the analysis of problems and proposal of own solution.
|
|
|
Marketing Strategy of Hotel Bítov
Růžičková, Žaneta ; Kočí, Alena (referee) ; Kočí, Alena (referee) ; Šimberová, Iveta (advisor)
My diploma thesis deals with the analysis of the current situation, and subsequently, the appropriate marketing strategy for Hotel Bítov in the vicinity of Vranov dam. The theoretical parts deals with the isme of using marketing tools in the field of hotel services. The practical parts consists of the inner and outer analysis of the hotel surroundings. The results are summed up in the scope of a SWOT analysis from which the final marketing strategy follows.
|
|
|
The Business Plan Of The S4you Ltd. Company Foundation
Kesjárová, Lenka ; Šebek, Jiří (referee) ; Kocmanová, Alena (advisor)
In my Master’s thesis I am engaged in problems related to business plan proposals. The work analyses problems related to proposals of solutions for company extension in the field of service provision. On the basis of the analysis there have been processed the proposals of procedures, recommendations and measures suitable for supporting the company orientation in the market, strengthening its position in the market, increasing its market share as well as rendered service quality improvement and new clients obtaining. These suggestions and recommendations should be a guide – they should help a small company to develop and they should also lead to the company aims fulfilment.
|
guest ::
